Read the below case and answer the question beneath;

https://byui.instructure.com/courses/159166/files/67076232/preview

1. How do consumers purchase tires? Be thorough.
2. What is the strategic role of Aquatred? (Beyond selling tires, what is Goodyear trying to accomplish with this new product?)
3. Is Aquatred the right tire at the right time? Explain your rationale.
4. How should Aquatred be priced? Explain your rationale.
5. How should it be distributed? Explain your rationale.
6. How should it be advertised? Explain your rationale.