Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside a business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. Thought leaders become the trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. Over time, they create a dedicated group of friends, fans, and followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche, or across an entire ecosystem.

You will demonstrate your thought leadership by discussing the following aspects of storytelling as it relates to sales and marketing:

Discuss how how storytelling in business can drive better results.

Discuss how to choose the style in which you tell the story.

Discuss how to use a springboard story to communicate a complex new idea and inspire action.

Discuss when it is appropriate to tell the story of who you are .