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Read the Case 3 : Dollar Shave Club, and then answer the question. When Durbin launched DSC , he targeted a very specific niche market

Read the Case

3

: Dollar Shave Club, and then answer the question.

When Durbin launched DSC

,

he targeted a very specific niche market and started out selling only men's razors. Where does this fit in the feasibility analysis framework?

.

Market potential on the micro level

.

Market potential on the macro level

.

Industry attractiveness on the macro level

.

Industry attractiveness on the micro level

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