Question
Read the case and discuss the importance of marketing analytics in the changing environment. Please note that your points must be from the case in
Read the case and discuss the importance of marketing analytics in the changing environment. Please note that your points must be from the case in order to score marks.
the case is ; The internet of everything: implications of marketing analytics from a consumer policy perspective
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Introduction to Operations Research
Authors: Frederick S. Hillier, Gerald J. Lieberman
10th edition
978-0072535105, 72535105, 978-1259162985
