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Read the case Bolster Electronics: Dealing with Dealer Demands addressing the following: As Rob Jackson, what decision would you make in response to Brian Vickers'

Read the case "Bolster Electronics: Dealing with Dealer Demands" addressing the following:

  • As Rob Jackson, what decision would you make in response to Brian Vickers' response? Why?
  • Calculate total contribution at dealer pricing
  • Calculate total contribution at distributor pricing
  • Vickers benefit from distributor pricing over dealer pricing

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