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Read the case Bolster Electronics: Dealing with Dealer Demands addressing the following: As Rob Jackson, what decision would you make in response to Brian Vickers'
Read the case "Bolster Electronics: Dealing with Dealer Demands" addressing the following:
- As Rob Jackson, what decision would you make in response to Brian Vickers' response? Why?
- Calculate total contribution at dealer pricing
- Calculate total contribution at distributor pricing
- Vickers benefit from distributor pricing over dealer pricing
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