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Read the case CCM Hockey and then respond to the following questions: Evaluate the external environment, industry, and competitors. What is the company s position

Read the case CCM Hockey and then respond to the following questions:

Evaluate the external environment, industry, and competitors.

What is the company

s position in the marketplace?

Evaluate the prototype and market testing processes used by CCM

.

In light of the customers and their behavior, how would you position the CCM Skate in the marketplace?

What recommendations would you make to CCM regarding the execution of their launch strategy for the U

+

Pro?

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