READ THE CASE:

Many industries have been hard-hit by the pesty Covid virus. After an initial hysteria and extreme lockdown rules, the panic somewhat died down and a more realistic approach to the "killer virus" emerged. Simultaneously, the virus also engages in some mutations, acting like a proper virus should (that is to increase contagious but to decrease the severity of the illness). Similar to Spanish flu, Corona now seems to mutate likewise, and the Omnicron (BA.1) s much less dangerous than its predecessors (also at the time of this case writing, a new variant BA.2 emerged displaying just these characteristics. This is a positive sign for the final Corona stage, namely to soothe fake news, panic, and other misbeliefs to return to a "new" normal.

One industry that requires a major bounceback is sports. At least the teams can now compete under Covid-compliant conditions; this is a huge step forward from being unable to compete at all. Spectatorless sport has been the norm, leading to enormous financial losses for sports. Luckily, television broadcast contracts softened the financial blows, while other sports bodies had astute concepts of keeping the interest alive in their sport.

Just there lies a significant problem for sports and spectators. Spectators pay big money to watch sports live, and a rife competition exists for spectator views and money. This is also true for television. Furthermore, television viewers equate to pro-rate income and advertising earnings. (Note that the US Super Bowl 2022 event is the most expensive broadcast and advertisers pay $6.5 mil. for a 30-second advertisement during the halftime show. For example, a dedicated rugby fan would watch all home (and even nearby) games live at the stadium, but could not do so for the last 2 years. \This forced him to change his behavior. No longer are the fan (and family) sitting at the stadium every Saturday supporting their team, they now watch the game on television (or do they). Will their behavior revert back to live attendance, or did this family join the potato coach gallery forever. Do they even watch their games anymore?

This is but one scenario of many how spectators weaned. Be that as it may, sports administrators need to get their spectators and support base back to survive financially. Likewise, huge business activities rely on sport, and many sports products and products marketed through sport exist. Sprit, therefore, plays a significant role to kickstart the post-pandemic economy.

Give the positive and negative aspects of spectator culture.