You will oversee the marketing plan of a health club.

Despite a successful inaugural year, the health club (now in its 3rd year) has seen a drop in membership over the past year and needs to develop a marketing plan to attract new or returning customers.

Your job: Come up with five (5) specific strategies to present to the owner of the health club to get it back on track. Choose from the following 4 P's (Price, product, promotion, and place), publicity, selling experience, and focusing around incentives and giveaways.

This health club is located in a specific region and is targeting its marketing plan towards a specific demographic.

Your region is West Coast, Beachside Young People

outline:

5 Strategies:

1.

2.

3.

4.

5.

Answer to questions should be a paragraph?

Answer should be related to West Coast, Beachside Young People

1. What is the promotion of a health club in west coast, beachside for young people?

1. How long this campaign will last (1 day? 1 month? 1 year?)

1. Why does this appeal to your market based on location?

1. Why does this appeal to your market based on the typical customer?

1. What results do you hope to achieve with this idea?