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Read the Case Study on Canterbury Travels, which is located on pp. 369-371 of the Zikmund textbook. Identify two potential problems in the survey instrument

Read the Case Study on Canterbury Travels, which is located on pp. 369-371 of the Zikmund textbook. Identify two potential problems in the survey instrument that can be improved upon. For both of the two potential problems that you identified, explain why it is a potential problem.

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