Read the case study on Ontime Beauty, Spa and Wellness Studio in Addendum B and then answer the question. Ontime Beauty, Spa and Wellness Studio consulted your marketing research company to do consumer research on their behalf. They want to improve their spa services to ensure that they will be competitive in the spa industry during 2023 as they have opened a new salon. The owner of Ontime Beauty, Spa and Wellness Studio indicated that they want research done on the following secondary objectives:

1. To determine customers' perceptions of the salon

2. To determine the type of services that customers would like to be offered

3. To determine the overall affordability of services offered

4. To determine the type of promotional channels that customers want to be communicated to (for example, social media, radio and pamphlets)

As a marketing researcher, you need to develop a questionnaire for Ontime Beauty, Spa and Wellness Studio to assist with their consumer research. You need to ensure that each secondary objective is being addressed by developing a scale (question) for each objective and you need to ask two questions to obtain the consumers' demographics. In total, you need to develop six scales (questions).