Read the case study, "The Election that Shook the World ... and Tested Public Relations

If you were candidate Trump's public relations advisor, how would you have advised him to modify his approach? 2.12. What public relations strategy would you have suggested Trump follow in competing with Hillary Clinton? 2.13. As press secretary, had you been Sean Spicer, what would you have done after the President asked you to talk about the size of the Inauguration Day crowd? 2.14. With his presidency now well along, what public relations advice would you give President Trump for the future?