Read the case The Kinkead Equipment Company Ltd (commencing on the next page) and attempt the following questions.

(a) Refer to the Kinkead templates provided on the unit website. Template (A) calculates the market size, market share, sales mix, sales price and variable cost variances for each product and, Template (B) calculates the market size, market share, sales price, and variable cost variances for each product. Which analysis is most appropriate for Kinkead? A or B? Give reasons. [20%]

(b) What strategy is electric meters and electric instruments pursuing? Dog, Cash cow, Star, or Question mark. [20%]

(c) What aspects of performance are important for a product pursuing each of those strategies and which variances reflect those aspects of performance? [20%]

(d) Critically evaluate the performance of the two divisions. [40%]