Read the following articles and then answer the questions.

Article 1:

https://marketingepic.com/what-makes-good-ad/

Article 2:

http://smallbusiness.chron.com/qualities-good-advertisement-26099.html

1.

According to Article 1, what is the overall goal of a good ad? Explain the four

qualities of a good ad. Why is each important?

2.

According to Article 2, choose either the characteristics of a good print ad or TV ad

and explain them. (Choose based on whether you pick a print ad or TV ad for the part

below).

Part 2: Local Company Ad Critique

Pick an example of a local ad campaign found in a newspaper, magazine, direct mail, billboard,

or a TV commercial. This should be for a

local company

(NOT a chain or franchise).

3.

Describe the ad. What does it show? What medium and vehicle did they use? Take a

picture of the ad or place a link to the commercial.

4.

Using the criteria from either Article 1 or 2, critique the ad.

5.

Rate the campaign out of 5 stars. Explain why you gave it this rating.

6.

Who is their target audience? Explain your answer.

7.

How are they positioning their company? Explain your answer.

8.

Was their medium selection a good choice? Why or why not?

9.

Explain what they could have done to make their ad better?