Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Mini Case The Swamp Palace Museum (SPM) is an interactive museum that teaches visitors the ways of life on the swamps of the southern United

Mini Case

The Swamp Palace Museum (SPM) is an interactive museum that teaches visitors the ways of life on the swamps of the southern United States. Visitors can visit over 100 exhibits demonstrating the ecology of the swamp and the habits of the animals and insects that call the swamp home. Additionally, the museum includes several fast-food and full service restaurants and opportunity for swimming and several thrill rides.

The park was originally supported with one time government funding but now it has to become self-supporting. After five years of operation, the park has not lacked for visitors but has struggled just to break-even. The Swamp Palace has sought help from the Marketivity Group to help them address the long-term viability of the park.

Several technologies are considered as ways of enhancing value. One is a mobile phone app that will provide oral and visual navigation aids around the park. For instance, if someone says "take me to the Blind Bayou Bar," the phone will give directions using prominent museum landmarks.Second, Swamp Palace is considering subscribing to an Internet coupon program that would provide patrons with discounts.

Marketivity implements a quasi-experimental design over a one-week period in August. A sample of 200 visitors is randomly intercepted before entering the park.Approximately half are given the opportunity to download a free navigation app for their cell phone. Similarly, about half are invited to go to a kiosk and download a coupon from the Internet. Upon exiting the park, the patrons are taken to a desk where they fill out a short questionnaire.The employee then keys the data into the computer.

Analysis

You want to examine the relationship between ratings of the attractions (SQ2) and the rating of the admissions price as fair (PriceP). You also want

to take into account the ratings of food quality at SPM (SQ3). Thus, you want to conduct an analysis that uses both SQ2 and SQ3 to predict PriceP. Run the

appropriate test and report the p value forthe ratings of food quality(SQ3).

which analysis to run for this case in jasp? and also show step by step procedure how to solve this? to get p value for the ratings of food quality SQ3

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Contemporary Marketing

Authors: Louis E Boone, David L Kurtz

14th Edition

032458203X, 978-0324582031

More Books

Students also viewed these Marketing questions