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Read the following articles Mylan's EpiPen Pricing Scandal https://sevenpillarsinstitute.org/mylans-epipen- pricing-scandal/ EPIPEN: FROM MONOPOLY TO MULTIPLICITY HTTPS://MEDICAL- TECHNOLOGY.NRIDIGITAL.COM/MEDICAL TECHNO LOGY APR19/EPIPEN_FROM_MONOPOLY TO MUL TIPLICITY Answer the
Read the following articles Mylan's EpiPen Pricing Scandal https://sevenpillarsinstitute.org/mylans-epipen- pricing-scandal/ EPIPEN: FROM MONOPOLY TO MULTIPLICITY HTTPS://MEDICAL- TECHNOLOGY.NRIDIGITAL.COM/MEDICAL TECHNO LOGY APR19/EPIPEN_FROM_MONOPOLY TO MUL TIPLICITY Answer the following questions: . . . 1. How did Mylan use marketing to increase sales of the EpiPen? Why did Mylan release a generic version of the EpiPen? 2. Discuss Mylan's use of lobbying to increase sales of the EpiPen. What is the estimated marginal cost of producing an EpiPen? 3. What benefits did Mylan receive from the Epipen4Schools program? Why would Mylan misclassify the EpiPen as a generic drug? 4. Between 2007 and 2016, did Mylan have a monopoly for life-saving treatments to anaphylactic reactions? What was their total market share, and how much did this represent in sales? In response to public backlash over the price increases, what concessions did Mylan make? 5. Why was Mylan asked to testify at a congressional committee? What were some of the lawsuits against Mylan? 6. According to Mylan's CEO, what was the reason for the price increase? How does the price of an EpiPen in the United States compare to the prices in other countries? Read the following articles Mylan's EpiPen Pricing Scandal https://sevenpillarsinstitute.org/mylans-epipen- pricing-scandal/ EPIPEN: FROM MONOPOLY TO MULTIPLICITY HTTPS://MEDICAL- TECHNOLOGY.NRIDIGITAL.COM/MEDICAL TECHNO LOGY APR19/EPIPEN_FROM_MONOPOLY TO MUL TIPLICITY Answer the following questions: . . . 1. How did Mylan use marketing to increase sales of the EpiPen? Why did Mylan release a generic version of the EpiPen? 2. Discuss Mylan's use of lobbying to increase sales of the EpiPen. What is the estimated marginal cost of producing an EpiPen? 3. What benefits did Mylan receive from the Epipen4Schools program? Why would Mylan misclassify the EpiPen as a generic drug? 4. Between 2007 and 2016, did Mylan have a monopoly for life-saving treatments to anaphylactic reactions? What was their total market share, and how much did this represent in sales? In response to public backlash over the price increases, what concessions did Mylan make? 5. Why was Mylan asked to testify at a congressional committee? What were some of the lawsuits against Mylan? 6. According to Mylan's CEO, what was the reason for the price increase? How does the price of an EpiPen in the United States compare to the prices in other countries
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