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Read the following case and answer Question-3 and 4 below New Generation Furniture LLC, Dubai is a furniture manufacturing company. This company makes a variety
Read the following case and answer Question-3 and 4 below New Generation Furniture LLC, Dubai is a furniture manufacturing company. This company makes a variety of office, home and commercial furniture items. In addition to the readymade items, it also accepts orders to make furniture as per the requirements of customers. The company recently conducted an analysis of its business in terms of profits and market share The top management found that the company gains maximum profit from home furniture followe by office furniture. However, in another survey conducted by the marketing department of company, the management realized that the customer feedback related to the home furnit has been not very impressive. Therefore, the management decided to identify its process de of making each product in home furniture. In home furniture, the company makes dressing tal dining tables, and queen size cots, king size cots and TV tables. Based on the reports manufacturing department, the management realized that due to improper existing pro designs, the company is unable to meet its targets as per the production schedules resul delays and customer dissatisfaction. Therefore, the management reviewed the existing by considering the market demand, number of varieties and volume produced by the cc and the other existing resources. It performed an analysis of designs using the volume-v The management found that dining tables have huge sales volume and low variety. Queen size cots have medium volume and medium variety. The king size cots have medium to high variety and low volume. The dressing tables have low volume and high variety. The TV tables also have high volume and low to narrow variety. 3. Analyse the all the varieties of home furniture manufactured by New Generation Furniture LLC company. For each variety, suggest an appropriate process design. Mention each product and suitable process design clearly. Justify your answer by explaining each process design to run the production processes smoothly and efficiently. [10 Marks] 4. A very large retail store based in Sharjah would like to identify a suitable location for its new branch in UAE. As a member of its location selection team, assume that the company has recruited you as one of the team members. Analyse what factors you would like to recommend to the team for deciding about selecting a location for its new branch [5 Marks]
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