Read The following case and assess the several concepts and

characteristics from the field of management that the case illustrates.

Justify using instances from the case.

MBO in Action at Microsoft

Microsoft Corporation was founded to develop and sell BASIC interpreters for

the Altair 8800. But due to its unique system of management, the company

rose to dominate the home computer operating system market with MS-DOS

in the mid-1980s, followed by the Windows line of operating systems. It's quite

well known that its products have all achieved near-ubiquity in the desktop

computer market. Throughout its history, Microsoft has been the target of

criticism, including monopolistic business practices and anti-competitive

strategies. But it has always been the most sought after employer among the

best talent in the industry.

The reason for the excellence of Microsoft goes to the leadership of Mr Bill

Gates and his policies in which he propagates MBO

1. Eliminate politics, by giving everybody the same message.

2. Keep a flat organization in which all issues are discussed openly.

3. Insist on clear and direct communication.

4. Prevent competing missions or objectives.

5. Eliminate rivalry between different parts of the organization.

6. Empower teams to do their own things.