Read the following hypothetical case:

The company La Montaa has launched a new product on the Latin American market that consists of water with vitamins, minerals and 3 grams of sugar. The ViH2O brand is marketed as a product that provides healthy benefits to the consumer compared to other beverages. The retail price is $1.50 for 8 ounces. The product will be available only in supermarket chains.

1- Presents the relevant information related to the subject of consumer decision making.

2- Select a Latin American country to present your analysis of the hypothetical case.

3- Identifies and explains how cultural, social, personal and psychological factors can affect the commercialization of the ViH2O product in that market (selected country).

4- Discuss how cultural, social, personal and psychological factors influence consumer purchasing decisions in the selected country.

5- Present three strategic recommendations that you would make to the company La Montaa to successfully market the ViH2O product in the selected country. Support your answer with the concepts learned and with information obtained from other reliable sources of information.