Read the following scenario and complete the activities that follow

The CEO at Success College Australia is concerned that the marketing communications just aren't hitting the required targets, he believes that the website could be much better and that the Marketing Plan is outdated. The CEO has asked you, as the Marketing Officer, to conduct some research on known issues in the marketing communication industry and recommend new integrated marketing communication strategies for the coming year's marketing plan.

Success College Australia's business plan refers to increasing international students by 1.2% in the following year and the Marketing department's operational plan refers to increasing the skill set of the marketing team to deal with the increasing technologies demand. Success College Australia is currently using the following marketing communications strategies - web site (with SEO), Facebook and Google Adwords.

You are required to present your proposed strategies to the CEO (your assessor) in a brief meeting.

1.Develop your ideas for new integrated marketing communication strategies.

Review the Success College Australia's marketing plan provided by your assessor.

Research the current issues facing the marketing communications industry and possible solutions. You may also review your research from Assessment Task 1 and expand on it. Make sure you note your sources of information. Identify at least three common problems in the industry that may also apply to the College.

2.Prepare a report to present to the CEO (your assessor) that addresses the following information:

A brief introduction to the College and a short executive summary. This should be covered in approximately two-three paragraphs.

An overview of each issue identified and the proposed strategy to address it. Your strategies must align to the information provided about the marketing plan, the business and operational plans.

A stakeholder analysis. Identify all of the stakeholders in the strategies you are proposing and analyse the importance and influence of each.

The report must reference your sources of research information and be written concisely in a language suitable for the audience. It should also be presented in a professional format with no errors including grammar, spelling and punctuation.

Present the issues, your proposed strategies to combat these issues, and the stakeholder analysis at the meeting with the CEO (your assessor). Your assessor will notify you of the date, time and location of the meeting.

During the meeting you need to demonstrate effective communication skills including:

• Presenting your ideas clearly and concisely and using appropriate language for the audience
• Asking and responding to questions

-Active listening skills

3.The CEO (your assessor) will provide feedback on your proposed strategies during your meeting. Make the recommended changes to your report and submit it to your assessor.