Read the Galloway article on the changing nature of higher education (see Blackboard link to the original article that appeared in a May 2020 issue of New York magazine). In Galloway's view, what are two or more factors that have contributed to the incredibly high prices of college tuition and university education? On his analysis, what justifications does he propose to support his view that most colleges need to offer lower prices or risk going out of business (hint, for the 'why' sort of rationalethink of the post-Covid changes to the traditional college 'experience'; for the 'how' sort of justificationthink of his proposed innovations in the context of hybrid and online learning)? Then, tie Galloway's argument back to the themes on pricing objectives in our textbook Ch. 10. For instance, in his attempt to address the pricing levels that he views are too high, is Galloway proposing value-based pricing (198), prestige pricing (198), static prices (198), dynamic pricing (199), a skimming strategy (197), high-low pricing (199), none of these, charging universities of predatory pricing (203)/price fixing (204), or a creative mix of one or more? What role does he see for big tech in the future of higher education? Does that seem convincing to you? Lastly, given the two years since he initially wrote this, do you find his overall proposals and predictions concerning the future of higher education convincing? Why or why not?

https://nymag.com/intelligencer/2020/05/scott-galloway-future-of-college.html