Question
Read the information below for 1-800-GOT-JUNK and respond to the questions listed below. Make certain to identify your answers to each question and be complete
Read the information below for 1-800-GOT-JUNK and respond to the questions listed below. Make certain to identify your answers to each question and be complete in your answers.
How would you like to spend your summer collecting trash in a used pickup? Doesn't sound very appealing, does it? Would you quit college to do it full time? Probably not. But that's exactly what Brian Scudamore did. And he got rich doing it. His summer job turned into the company known as 1-800 GOT-JUNK, one of the fastest growing franchises in the United States and Canada. Go to Full-Service Junk Removal | 1-800-GOT-JUNK? (1800gotjunk.com) to link to the website and learn more about the company. After looking at the website, answer the following questions (hint: once you are on the company's website click on "Start a Franchise"):
1. What is the company's business model/ What does it do? Where does it do it?
2.Are you the kind of person the company wants to attract as a franchise partner? (Hint: Do you have the characteristics necessary to run a franchise operation - See the information below and then use this information to answer the question):
Characteristics of Franchise Owners
1. Honesty
As a franchisee, it's important to stay informed about the latest developments at the franchise level. You want to know changes, updates, and other things that might affect your business. A good franchisor is upfront and honest from day one.
A great franchisor is honest about any challenges that your new business might face and what the corporate team plans to do about them. When mistakes happen, the franchisor is the first to admit fault and create a solution.
2. Marketing Oriented
Good marketing is at the core of every successful franchise. Franchise systems should have advertising campaigns and organize promotions that will create a buzz for the brand and drive traffic to each location. On the flip side, a bad franchisor does not have a marketing strategy and leaves the marketing responsibilities to the franchisees.
3. Good Communicators
Effective communication is the foundation of a healthy relationship between the franchisor and franchisee. Good communications are imperative for the franchisor to insure there is brand message is clear and consistent in every location.
4. A Visionary
The franchisor should set clear goals both for the short-term and long-term. They should have the necessary leadership skills to instill this vision in the franchisees and employees.
5. Altruistic
Some not-so-good franchisors are more interested in the royalty fee. But, good franchisors are focused on creating loyal customers and boosting brand awareness. They are interested in the mission of the franchise and seeing it grow.
6. Passionate and Pragmatic
A good franchisor is passionate about the franchise and what it does. They are willing to go above and beyond to push the brand message and ensure the franchise is a success. At the same time, the franchisor is pragmatic and makes good decisions that are best for the company.
7. Fully Committed
Being an entrepreneur has its ups and downs. It comes with challenges, risks and tribulations. A good franchisor is 100% devoted to taking the franchise to the nth degree. In other words, a great franchisor is in it for the long haul.
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