Read the "Lifestyle Versus Scale: Diner Data's Choice Between a Small and Profitable Path or a Venture$-$Capital$-$Backed Path" case study. Put yourself in Kevin's position, as if you were making the decision to scale the business or not. You will gain information about the decision by examining desirability, feasibility, and viability. Create a hypothesis for each area, addressing what you need to know is true or false to aid your decision$-$making. Further, describe the experiment for each hypothesis. Then imagine you have conducted the experiments.

Using the Hypothesis Table format below, summarize the learning from each experiment, addressing the insight you gained, your confidence in the insight, and your suggested action.

Example of the experiment

# Type Hypothesis Experiment Description Learning Insight Confidence Action

$1$ Desirability We Believe people will buy shoes online Landing Page

Measure: $\%$ of clicks on $$ Buy Shoe$$ Button

Success: $\%$ of Clicks on $$ Buy Shoes$$ Button$>10\%$ of visitors

Cost: $$200$ Evidence Strength : High

Number of Data Points: $10,000+$ Resulting EV$.$ Quality: Sprong Support Hypothesis $10\mathrm{.}75$ Confident Persevere

$$Introduction $[$to the paper, single paragraph$]$

$$ Business Components to Scale $[$describe what components or aspects of the business can be scaled; don't make recommendations yet$]$

$$ Desirability Considerations $[$analyze if the market wants the idea related to the scaling of the organization; use the value proposition canvas and the frontstage of the business model canvas$]$

$$ Feasibility Considerations $[$analyze if the organization can deliver the idea related to the scaling of the organization at scale; use the backstage of the business model canvas$]$

$$ Viability Considerations $[$analyze if the idea related to the scaling of the organization is sufficiently profitable; use the revenue streams and cost structure of the business model canvas$]$

$$ Hypothesis Table $[$using the table above, summarize your hypotheses, the learning from each experiment, addressing the insight you gained, your confidence in the insight, and your suggested action$]$

$$ Recommendations $[$to take if scaling the organization; or if scaling is unwise$]$