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Read the Mazda Case Study document Answer the following questions: Analyze the role of integrated marketing communications in the marketing of automobiles such as the
- Read the Mazda Case Study document
- Answer the following questions:
- Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Proteg and MAZDA6. How is each IMC element used to market automobiles? (25 points)
- Evaluate Mazda's decision to drop the "Get In. Be Moved' tagline for the Proteg and adopt the "Zoom-Zoom" theme for its advertising. (25 points)
- Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan.Do you agree with the decision to use a more mature and less playful approach for the MAZDA6? (25 points)
- What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? (25 points)
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
