1. Read the profiles of the organizations below.
2. Answers the following for each organization:

• Explain what you think is (or should be) the company's strategy.
• What might be on the top of their list for design criteria?
• How might you structure this organization using one of the designs covered in this chapter? Why?

Organization A

We are a national network of grand piano tuners, specializing in the tuning, maintenance, and repair of high-end performance instruments (at universities, concert halls, churches, and so on). There aren't that many of us around these days, of course, and we've struggled in the last few years since this tends to be a limited market.

Organization B

We provide online computer training courses to the "older generation" who are still learning how to use their laptops - we offer courses in basic word processing, e-mail, and internet browsing, but also more advanced courses in PowerPoint, Excel, and Photoshop. We also have a small set of courses delivered here in the state at different recreation centers and senior centers.

Organization C

We are one of the fastest growing small businesses in the country - we provide fitness programs for kids. Now that school districts are cutting their physical education programs and camps are too expensive, parents turn to us for after school programs to keep their kids up and moving. We have a franchise model, so we develop and design the programs and then work with the franchisee to get the program running.

Organization D

We are a third-party producer of video games for various platforms. We have developers who work on the Nintendo Wii, Nintendo DS, the Xbox, the Sony Playstation, and more. Each of these is a unique skill area (developers for the Wii and DS don't know how to develop for the Xbox, for example). We're now expanding into the online gaming area as well. To be successful, we need to differentiate ourselves from the rest of the market and continually be first to market in providing innovative video games.