Takealot has the widest range of products.one of the products.one of the products that they sell online is cellphones.if you type in the word cellphone and click search on the website,you will see a variety of cellphones with different prices and brands.

These cellphone products are positioned in the market.their organisations make use of various business level strategies for creating ans sustaining competitive advantage

Use cellphone brands as examples to explain the various business level strategies for creating and sustaining competitive advantage?

This is question 1.4 of Strategic Planning 3701 for University of South Africa and links are for takealot.com.

it Assignment 2 of Semester 1