Read the short scenario below and answer ALL the questions International Daisy Bloomers (IDB) are flower oriented business worth USD12 billion word wide (planting, packaging and distributions). Founded in 1970s, IDB has grown to become the largest daisy distributors in United States of America and also has a growing export market to Malaysia. The company follows the focused cost leadership strategy delivering first class quality daisies to the institutional (hotels, universities, hospitals and others) channels. IDB's entire value chain is to deliver volume product at the industry's lowest per-unit cost. Its suppliers, primarily seeds, soils and fertilizer have relatively little power since prices for these raw material are determined in the commodity market. While entry barriers to the industry are high due to high minimum startup cost. Adding on industry rivalry is extremely intense. The threat of substitute is high with an increasing threat for customers to artificial and non-daisy flowers. Buyers are very much powerful since small retailers are relatively concentrated at a regional level and end users have ample of flower choice to purchase. Question 1 Discuss the risk may be faced by IDB by adopting its focused low cost strategy. (20 marks) Question 2 Analyse the actions IDB should undertake to motivate itself to overcome the ups and downs of the business nature. (40 marks) Question 3 Advice IDB on the steps to be consider in order to stay strategically competitive in the industry for a longer term. (40 marks)