Read the two articles describing dynamic pricing and how Target was caught using the technique, then discuss the following: 

Is dynamic pricing a useful marketing strategy in today's retailing environment? Why or why not?

• Is dynamic pricing ethical and, if so, under what circumstances? 
• 
  

Link to articles: 

https://www.moneytalksnews.com/how-target-snooped-on-shoppers-changed-prices-based-on-location/ 

https://www.google.com/amp/s/digiday.com/retail/amazon-retailers-experimenting-dynamic-pricing/amp/