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READING QUESTION #1: According to the Solomon text, how does F reud's work on the unconscious mind relate to marketing practice? Based on the Dichter
READING QUESTION #1: According to the Solomon text, how does F reud's work on the unconscious mind relate to marketing practice? Based on the Dichter article (see Blackboard reading), how did Ernst Dichter employ psychology to change marketing assumptions, practices, and consumer research (see also the Solomon text pp. 230-231)? Explain one or more of his examples in detail. Based on this example, raise one moral] ethical objection against Dichterfs marketing strategies. How might he reply as a possible response to that critique? Should you be convinced be his replyor, on your view, were his general marketing practices manipulative and unethical? Based on the Galloway articles on The Four as pertains to bodily irrational emotions and compulsive consumption, how might we view Galloway as extending the research programs of Freud and/or Dichter into the domain of Big Tech? Provide one or more example from the texts. Do you agree with Galloway's assessment that the manipulation of our emotions by The Four has gone too far? Explain why or why not
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