Reading the recommended textbook would suggest that the market research process is logically laid out with minimal opportunity to interchange any of the stages within the research process itself. It also advocates that one must give careful attention to the problem definition and research planning phase of the process while planning your market research. Rushing through these initial stages can lead to undesired consequences, i.e. Garbage in Garbage Out.

In light of this introduction, explain the roles played by both of these stages during the research. Provide a short summary of various features of these two stages. Also, provide a brief explanation of the very concept of garbage in garbage out.

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