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Recent research indicates that a brand gets the most benefit when product placement of the item: appears on a new show is used in isolation
Recent research indicates that a brand gets the most benefit when product placement of the item:
appears on a new show
is used in isolation without the distraction of other marketing elements
is used repeatedly to create logistics in a short period of time
gets people to talk about it in everyday conversation
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Strategic Management Concepts
Authors: Frank Rothaermel
2nd edition
77645065, 1259384071, 9780077645069, 978-1259384073
