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Recently, Ng wanted to offer Total Enlightenment, a new program that combines physical fitness training, customized meal service, and psycho-therapy sessions for stress for an
Recently, Ng wanted to offer "Total Enlightenment," a new program that combines physical fitness training, customized meal service, and psycho-therapy sessions for stress for an exclusive group to the members of his fitness club. He is alrcady offering these services separately to a certain cxtent, but he realized that a truc improvement in fitness requires both cxternal and intcmal changes. Here are some details for "Total Enlightenment": Physical Fitness Training: Price: $90 per session Cost: 60% margin (40% pays the trainer) On average, customers sign up 2 sessions a week physical training sessions Customized mcal service: Price: $18 dollars per mcal Cost: 40% margin (60% goes to the nutritionists). On average, customers sign up for 2 mcals per day five times a week, Psycho-therapy: Price: S80 per session Cost: 20% margin (80% goes to the certified therapists). On average, customers schedules one therapy session once a week. Discount rate is 10% Acquisition cost for 100 customers is about S25000. The retention rate is 60%. There are 52 weeks a year. Assure that customers do not take break from Total Enlightenment. All dollar sigris mear Singapore dollar. Please calculate CLV in perpetuity for the Total Enlightenment program. Recently, Ng wanted to offer "Total Enlightenment," a new program that combines physical fitness training, customized meal service, and psycho-therapy sessions for stress for an exclusive group to the members of his fitness club. He is alrcady offering these services separately to a certain cxtent, but he realized that a truc improvement in fitness requires both cxternal and intcmal changes. Here are some details for "Total Enlightenment": Physical Fitness Training: Price: $90 per session Cost: 60% margin (40% pays the trainer) On average, customers sign up 2 sessions a week physical training sessions Customized mcal service: Price: $18 dollars per mcal Cost: 40% margin (60% goes to the nutritionists). On average, customers sign up for 2 mcals per day five times a week, Psycho-therapy: Price: S80 per session Cost: 20% margin (80% goes to the certified therapists). On average, customers schedules one therapy session once a week. Discount rate is 10% Acquisition cost for 100 customers is about S25000. The retention rate is 60%. There are 52 weeks a year. Assure that customers do not take break from Total Enlightenment. All dollar sigris mear Singapore dollar. Please calculate CLV in perpetuity for the Total Enlightenment program
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