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RECKITT BENCKISER is introducing a new product anti-bacterial detergent into the Indian market. Should RECKITT BENCKISER (RB) introduce the product as a Dettol brand extension

RECKITT BENCKISER is introducing a new product "anti-bacterial detergent" into the Indian market. Should RECKITT BENCKISER (RB) introduce the product as a Dettol brand extension or as a detergent with a new brand name?

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