Red Bull must find a way to maintain its leadership in the energy drink category. Looking for ways to grow sales, Red Bull's marketing manager has tasked you with preparing a plan for introducing a new product line of energy drinks with a coffee flavor.

Now Red Bull needs your help deciding how they will distribute these new coffee-flavored products, which distribution channels they will use, and which approaches and strategies they will apply in order to both reach their customers at the places where they purchase energy drinks and make a profit.

Develop the second part of your marketing analysis and focus on the next of the 4 Psthe place actions of Red Bull.

The place strategy of the marketing mix is all about finding the best way to distribute and retail products and services. Not only does place strategy focus on retail locations, but place strategy also focuses on the journey of a product from manufacturer to consumer, which includes transportation, storage, and shipping.Place strategy must also integrate with other Ps of the marketing like product, price, and promotion.

Discuss a place analysis in which you do the following:

• Accurately identify all areas where Red Bull Energy drinks are currently sold and any new area where the new coffee-flavored energy drinkscould be sold.
• Accurately analyze Red Bull's current distribution channels.
  • How are they getting their product to market?
  • Which distribution strategies are being used to effectively create a competitive advantage?
• Provide an analysis of the place strategy and its effect on business success.
  • Describe how the distribution decisions affect the other Ps in the marketing mix in regardto their new coffee-flavored energy drinks.
  • What recommendations can you make to Red Bull in terms of distribution decisions that may improve business success?
• Analyze the Red Bull place strategy's impact on the profitability of the company.
  • Describe the effect of the place strategy on the overall success of the company.