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Red Rooster uses a segmentation strategy for its fast-food meals based on market characteristics such as age, gender, and income. Which segmentation variable is Red
Red Rooster uses a segmentation strategy for its fast-food meals based on market characteristics such as age, gender, and income. Which segmentation variable is Red Rooster using?
a.
Psychographic.
b.
Demographic
c.
Product-related.
d.
Geographic
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