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Red Rooster uses a segmentation strategy for its fast-food meals based on market characteristics such as age, gender, and income. Which segmentation variable is Red

Red Rooster uses a segmentation strategy for its fast-food meals based on market characteristics such as age, gender, and income. Which segmentation variable is Red Rooster using?

a.

Psychographic.

b.

Demographic

c.

Product-related.

d.

Geographic

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