A) How can marketers use perception to help manage the acquisition, use and disposal of products. Provide examples from at least two different product categories

B) What are social norms? Please outline how marketers can use the social norms as outlined in the Theory of normative social behaviour (TNSB) to promote the demarketing of single-use plastics in Australia. What aspect of the theory (TNSB) do you think is most relevant to this issue, and why