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RedBull energy drinks bought advertising spots to be aired during the Blindspot TV show. RedBull paid $200,000 for each 30-second spot on Blindspot. On April
RedBull energy drinks bought advertising spots to be aired during the Blindspot TV show. RedBull paid $200,000 for each 30-second spot on Blindspot. On April 7: 10 million households watched Blindspot and 40 million households had their TV's turned on at 10pm April 7 while Blindspot was being broadcast. On April 14: 2 million households watched Blindspot and 20 million households had their TV's turned on at 10pm April 14 while Blindspot was being broadcast. RedBull target consumers are exclusively men between the ages of 18 to 25. 20% of the viewers of Blindspot are men between the ages of 18 to 25 (every time it is broadcast). Assume that there are now 100 million households in the USA with televisions. What was the COMBINED TCPM (Target CPM) for the TWO ADS which were placed by RedBull on Blindspot for THE ENTIRE CAMPAIGN? Enter as dollars and cents but do not use a dollar sign (i.e. if the answer is $23.88, enter: 23.88 ). Answer to the nearest whole cent. (HINT: DO NOT ADD THE TCPM FOR EACH OF THE TWO DATES. THE EQUATION MUST INCLUDE THE TOTAL COST AND TOTAL TARGET VIEWERS.) RedBull energy drinks bought advertising spots to be aired during the Blindspot TV show. RedBull paid $200,000 for each 30-second spot on Blindspot. On April 7: 10 million households watched Blindspot and 40 million households had their TV's turned on at 10pm April 7 while Blindspot was being broadcast. On April 14: 2 million households watched Blindspot and 20 million households had their TV's turned on at 10pm April 14 while Blindspot was being broadcast. RedBull target consumers are exclusively men between the ages of 18 to 25. 20% of the viewers of Blindspot are men between the ages of 18 to 25 (every time it is broadcast). Assume that there are now 100 million households in the USA with televisions. What was the COMBINED TCPM (Target CPM) for the TWO ADS which were placed by RedBull on Blindspot for THE ENTIRE CAMPAIGN? Enter as dollars and cents but do not use a dollar sign (i.e. if the answer is $23.88, enter: 23.88 ). Answer to the nearest whole cent. (HINT: DO NOT ADD THE TCPM FOR EACH OF THE TWO DATES. THE EQUATION MUST INCLUDE THE TOTAL COST AND TOTAL TARGET VIEWERS.)
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