Redux Beverages aroused controversy when it introduced an energy drink it called Cocaine to the market. The small company had to pull the product from stores when the FEDA objected to its tagline, "the legal alternative." Now, the drink is back - same name but without the tagline and with an anti-drug warning label on the can. Redux is promoting the drink by sponsoring a heavy rock tour and a website for fans to connect.

Would you give a legal product the name of an illegal drug in order to increase sales?

Is Redux Beverages behaving in an ethical manner? Why or why not?