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Refer to the data in Exercise 5-14. Assume that Dalles sales by major market are as follows: The company would like to initiate an intensive
Refer to the data in Exercise 5-14. Assume that Dalles sales by major market are as follows: The company would like to initiate an intensive advertising campaign in one of the two during the next month. The campaign would cost $8,000. Marking studies indicate campaign would increase sales in the construction market by $70,000 or increase sales in the landscaping market by $60,000. Required: In which of the markets would you recommend that the company focus its advertising campaign? Show computations to support your answer. In Exercise 5-14, Dallas shows $90,000 in traceable fixed expend What happened $90,000 in this exercise
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