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Refer to Urban Legends. When an employee at Coca - Cola received an e - mail that contended half a rat s body had been
Refer to Urban Legends. When an employee at CocaCola received an email that contended half a rats body had been found in a bottle of one of its competitors products, the employee forwarded the email to everyone who worked in the Atlanta office. What kind of a grapevine communications network did this Coke employee use?
cluster chain
stratified chain
information overload
source diffusion
gossip chain
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