Reference:

Demographic Characteristics Sociocultural Factors Education Consumer lifestyles, beliefs, and values . Indicators of Market Potential Population size and growth Business norms and approaches Population age composition Cultural and social norms Languages Geographic Characteristics Political and Legal Factors Climate National priorities Country size Political stability Population density-urban, rural Government attitudes toward global trade Transportation structure and Government bureaucracy market accessibility Monetary and trade regulations Economic Factors GDP size and growth Income distribution Industrial infrastructure Natural resources Financial and human resources