Reference Link:

Pride, W. (n.d.). eTextbook: Marketing (20th Edition, Vol. 20) [E-book]. O.C. Ferrell.

https://ebooks.cenreader.com/#!/reader/6c987f96-04a1-4d35-aa40-70113bf1e9ae/page/41ab30df21dcacaffa0089d655dd1fea

Chapters 4, 5, and 6 Test Questions:

Question 1:

A _______________ orientation helps to redefine the marketers' focus by encouraging them to broadly consider those entities most impacted by the marketers' actions. Those entities include employees, suppliers, regulators, shareholders, customers, and the community.

• shareholder value
• compliance
• market
• stakeholder
• profit

Question 2:

According to the consumer bill of rights, the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

• safety.
• be informed.
• listen.
• be heard.
• choose.

Question 3:

Nakiawants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Nakiamost likely feels her consumer right to ____ has been violated.

• safety
• recourse
• be heard
• choose
• be informed

Question 4:

Honda Motor Company has received several awards for its designs, quality, and integration of technology in automobiles. Today's automotive consumers are increasingly interested in purchasing vehicles that are technology-enabled and offer the driver or passenger the ability to access his or her wireless provider's network, use Bluetooth technology to place calls, play music, and utilize GPS technology on their vehicles' smart screen. Prior to offering these add-ons or features to their line of automobiles, Honda utilizes ______ research by assembling a small group of target market customers throughout the world to discuss their needs and how they might utilize new product enhancements. Managers from Honda are present to view the group discussions and observe the interactions among group members as well as the group's moderator.

• focus group
• conclusive
• experimental
• survey
• descriptive

Question 5:

Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all foods we eat, it is an important concern. That's why General Mills launched a #BringBacktheBees campaign, which included removing Buzz the bee from packages of Honey Nut Cheerios to increase awareness of the issue. In addition, it gave away packets of wildflower seeds so that Cheerios lovers could grow flowers for bees. This example illustrates the positive consequences of

• economic responsibility.
• green marketing.
• ethical responsibility.
• corporate benevolence.
• social responsibility.

Question 6:

The more a person is exposed to unethical activity in the organizational environment, the more likely it is that he or she will behave unethically.

• True
• False

Question 7:

A set of values, beliefs, goals, norms and rituals shared by members of an organization is called

• ethical environment.
• company ethos.
• organizational factors.
• codes of conduct.
• corporate culture.

Question 8:

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called

• social responsibility.
• stakeholders.
• marketing citizenship.
• strategic philanthropy.
• cause-related marketing.

Question 9:

If Glad expresses concern that its plastic bags and storage products are having too great an impact on the pollution of groundwater under landfills, this concern is directly related to the firm's

• corporate benevolence.
• social responsibility.
• marketing concept.
• ethical responsibility.
• legal responsibility.

Question 10:

Top management sets the ethical tone for the entire organization.

• False
• True

Question 11:

Marketing ethics

• refers to laws and regulations that govern marketing.
• is most important for advertising agencies.
• maximizes an organization's positive impact and minimizes its negative impact on society.
• refers to principles and standards that define acceptable conduct in marketing.
• applies well-defined rules for appropriate marketing behavior.

Question 12:

An overall plan for obtaining the information needed to address a research problem or issue is called the

• hypothesis.
• problem recognition.
• data collection method.
• research design.
• sampling procedure.

Question 13:

Employees, coworkers, or superiors do not influence the ethical decision-making process.

• True
• False

Question 14:

The unethical practice of shipping surplus inventory to wholesalers and retailers at an excessive rate, typically before the end of a quarter, is called

• channel stuffing.
• gouging.
• counterfeiting.
• greenwashing.
• bait and switch.

Question 15:

An informed guess or assumption about a certain problem or set of circumstances is known as

• managerial intuition.
• a reliable guess.
• a hypothesis.
• a description of the situation.
• good research design.

Question 16:

Standards by which to judge the reliability of marketing research include the developed by the American Marketing Association to promote ethical research.

• questionnaire construction
• analytic software
• code of conduct
• sampling method
• single-source data

Question 17:

Mollie, a new salesperson for Snook Foods, calls in an order for twice the amount of merchandise that El Rincon Market requested because she knows that it will increase her sales and will not be noticed by El Rincon Market. This is an example of how ____ influences ethical decision-making.

• a significant other
• a peer
• an external reward
• opportunity
• exposure

Question 18:

Which of the following types of research is helpful in reaching conclusions and provides quantitative information?

• Hypothetical
• Exploratory
• Crowdsourcing
• Focus groups
• Conclusive

Question 19:

Less randomness and more difficulty in obtaining a sample size are disadvantages of

• online experimentation.
• personal interview surveys.
• telephone surveys.
• social media.
• mail surveys.

Question 20:

The purpose of market segmentation is to

• differentiate products.
• divide a total market to enable a marketer to develop a more precise marketing mix.
• meet the needs of homogeneous markets.
• identify a single marketing mix that will be satisfactory for the general market.
• reduce the overall cost of marketing activities.

Question 21:

Socially responsible business practices have provided all of the following benefits except

• reducing marketing costs.
• positively impacting local communities.
• attracting employees.
• generating publicity for the firm.
• creating goodwill toward the organization.

Question 22:

A valid study

• portrays the population being studied.
• results in a causal relationship between the independent and dependent variables.
• uses random sampling.
• measures what it is supposed to.
• verifies expected results.

Question 23:

It is not important to consistently enforce standards and impose penalties or punishment on those who violate codes of conduct.

• True
• False

Question 24:

Being ethically and socially concerned is consistent with meeting the demands of

• employees.
• shareholders.
• stakeholders.
• executives.
• government regulators.

Question 25:

A firm's culture may be expressed informally through

• codes of conduct.
• manuals.
• ceremonies.
• dress codes.
• organizational stories.

Question 26:

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

• False
• True

Question 27:

________________ promote ethical behavior by reducing opportunities for unethical behavior; employees know what is expected of them and what kind of punishment follows if rules are violated.

• Mission statements
• Human resources policies
• Corporate objectives
• Codes of conduct
• Compensation plans

Question 28:

That marketers have an obligation to engage in fair competition and build proper customer relationships best relates to which of the following?

• Citizenship
• Economic
• Ethical
• Philanthropic
• Legal

Question 29:

Demographic variables such as income and occupation, as well as how people spend their time and the importance of things in their surroundings, are all factors considered in ____ segmentation.

• lifestyle
• family life cycle
• psychographic
• social class
• personality

Question 30:

A significant challenge for marketing researchers is finding

• unbiased researchers.
• primary data.
• secondary data.
• a sample that is representative of the desired population.
• qualified researchers.