REFERENCE: PRODUCY CYCLE. For numbers 51-65 determine the stage of the Product Life Cycle the characteristics are referring to. Write A for Introduction stage, B for Growth stage , C for Maturity stage and D for Decline stage. ____51. Plans for Purchasing out the product that are made. ____52. Sales Settle down. ____53. Need for heavy advertising. ____54. Market becomes saturated. ____55. Limited product offerings. ____56. Promotional expenses are reduced. ____57. Rapid increase in sales. ____58. Ratio of promotional expenditures to sales decreases. ____59. Pruning of product, models and variations to eliminate those not producing profit. ____60. Price reductions are used as a tool of competition. ____61. Heavy promotional expenditures in relation to sales. ____62. New forms of product appear. ____63. Inertia on the part of consumer in trying the new product ____64. Relatively high prices for the products ____65. Insufficiency of initial sales volume to justify variations in the product