Question
Referring to Kotler and Keller (2016), what are the THREE (3) primary forces that affect channel dynamics and distribution results and explain the reasons why
Referring to Kotler and Keller (2016), what are the THREE (3) primary forces that affect channel dynamics and distribution results and explain the reasons why is it important for Coca-Cola and Monster Beverage marketers to be aware of these forces?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
