Question
Referring to the Case Study D and using research skills, identify one digital strategy that would meet the specific requirements for the company. Summarise the
Referring to the Case Study D and using research skills, identify one digital strategy that would meet the specific requirements for the company.
Summarise the details in your workbook.
Case Study D - Downton and East Downton and East are real estate agents based in Perth Australia. During the COVID -19 pandemic, they have faced issues to meet their yearly sales targets consistently due to pandemic lockdowns and the inability to get people to view the current housing stock. The management team has been analysing a digital strategy review to offer better assistance to their sales teams. They aim to establish a digital component that would allow a limitless amount of potential buyers to view a property online. The key strategic objective is to reach the maximum number of customers and accelerate the sales performance for the company.
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