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Referring to the model of buyer behaviour, explain the relevant factors influencing consumer behaviour in Kathmandu. Include a definition of the factor and illustrate its
Referring to the model of buyer behaviour, explain the relevant factors influencing consumer behaviour in Kathmandu. Include a definition of the factor and illustrate its application using the examples from the case study of 'Upwardly Mobile: the marketing opportunities arising from shifting class structure in emerging markets'
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