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refers to qualitative research designed to probe consumers' hidden, subconscious motivations. O a. Market segmentation O b. Subliminal analysis Oc. Motivation research O d. Need
refers to qualitative research designed to probe consumers' hidden, subconscious motivations. O a. Market segmentation O b. Subliminal analysis Oc. Motivation research O d. Need recognition O e. Perception analysis
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