. Reflect on a service organization that has caught your attention recently (it is highly recommended that you choose the organization that you are currently working in/have recently worked in, provided that the company is a service firm). . Study across all the service marketing mix elements and arrive at the following: Points for review: 1. (a) ServQual Gaps (as identified through the analysis) and their causes. (b) Provide your recommendations for bridging the identified gaps. 2. Chart an ideal service blueprint for this organisation, in order to facilitate a strategic service design and an effective, seamless service delivery