REFLECTION

Description

As part of this week's reflections, please analyze the British Royal Family as a product and brand.

Weekly Assignments:

At the end of each class, each student will submit an individual Class Review or Notes covering the concepts covered in class (1500-2000 words). The purpose is to enable you to discover the marketing concepts that have the greatest impact on you individually and find relevant parallels in the current marketplace.

Document three concepts or brand examples that you found interesting and explain why. Did this concept surprise you or "speak to you" in a particular way? Did it teach you to think about business or marketing in a way you hadn't considered before. How does the concept impact success elsewhere in the organization? Does it relate to anything you've learned in other another class? Can you provide an example in today's marketplace of how a business has executed on this concept? Have they had successes or failures? How would an awareness of this concept impact you as a brand manager or as a member of a marketing team in the future?