Regarding Charles Schwab case Q4, Would you advise Velez to pursue the idea of providing different levels of service to customers in the same segment, depending on their profitability? More specifically, in page 10 of the case, Velez mentions the possibility of differentiated call routing as a function of customer profitability. Keeping in mind that one of the factors determining customer profitability is the frequency of calls to the call center, please consider the following dimensions of the policy.

a.What are the advantages and disadvantages of providing different call waiting times for customers in the same segment, as a function of customer profitability?