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Regarding internationalization strategies in multinational enterprises ( MNEs ) , in situations in which a company's products face HIGH cost AND also LOW local responsiveness
Regarding internationalization strategies in multinational enterprises MNEs in situations in which a company's products face HIGH cost AND also LOW local responsiveness pressures, the company tends to
centralize marketing and product development decisions
decentralize marketing and product development decisions
invest more in product variations and differentiation
highly customize its products or services regionally
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